Charlotte Bewersdorff is the Vice President of Member Engagement & Marketing. Since joining Merit in 2013, she has provided strategic leadership, and service engagement to Merit’s member organizations, which include public universities, private colleges, community colleges, K12 organizations, research organizations, government, health care, and nonprofit organizations. Charlotte currently oversees Merit’s Member Engagement, Marketing and Member Engagement Support Departments.
Charlotte joined Merit from M&O Marketing, where she served in various leadership roles. Her major accomplishments in that position were implementing a sound sales training and development platform, managing rapid growth, and collaborating with other executive and management team members to identify opportunities that enhance offerings or systems and working closely on continuous improvement for the organization and the Sales Team.
Charlotte graduated from Detroit Mercy with her BA in Business Management and Finance. Charlotte brings over fourteen years of extensive sales and marketing experience to Merit. On a more personal note, she enjoys athletics, traveling, and spending time with her family.