One might argue that in such a situation, the end user is getting less
value than they
did previously. End users might then either demand a price break or
might vote with
their connectivity.
*IF* they have a choice. In many areas for consumer grade access, you
don't. I fully agree that you're not getting the same value/.worth out of
a service that behaves like that. The strategy they're proposiing is very
anti-competitive and very monopolistic.