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RE: Major E-mail Delivery for FTC DNCR Launch

  • From: Ejay Hire
  • Date: Wed Jun 25 16:51:40 2003

You will want to make sure your email and sending server avoid the appearance of evil, I.e. Forward and reverse records match, valid MX for the sending domain, sent from a real address, not an HTML email, etc.

-----Original Message-----
From: Andy Dills []
Sent: Wednesday, June 25, 2003 3:17 PM
To: Callahan, Richard M, SOLGV
Subject: Re: Major E-mail Delivery for FTC DNCR Launch

On Wed, 25 Jun 2003, Callahan, Richard M, SOLGV wrote:

> Good Afternoon
>      and forgive the new guy if I break any rules or conventions.
> I work for AT&T Government Solutions and we are about to launch the Do
> Not Call Registry for the Federal Trade Commission.  At a high level
> this allows consumers to register their phone numbers to keep most
> telemarketers from calling their homes.  Penalties for calling a
> consumer on the list can be $11K per call and enforcement begins in
> October.

And we thank you for it. If only you could apply this approach to spam...

> We are launching consumer registrations on Friday.  My concern:
>  - every registration using the web generates an email which must be
> opened to complete the registration process
> We are looking at the potential of MILLIONS OF EMAILS PER DAY beginning
> Friday.  These will be from the same address and have the same subject
> line.
> I am worried about denial of service or blocking by spam filters if
> providers are not aware this is coming.
> I am hoping this group is a good medium to get the word out to inform
> the community of this impending event.
> At this time I am unable to provide the link or email address, but will
> do so on Thursday evening if it is of value.
> Any thoughts?

Posting to the newsgroup would definitely be a
good idea. The worst bunch to deal with is the SPEWS crew, and that's
their only contact method.

However, you don't really run too much risk; we provide co-location
services for an organization that does large opt-in only mailings
(financial services newsletters, catalogs, etc). They get almost NO
complaints, which is absolutely amazing considering the amount of mail
they send out. The complaints they do get are swiftly met with proof of
opt-in, which you guys will obviously have. They haven't had problems with
blacklists, and have been in business for several years.

If you were to provide evidence of the request in the email that you send
out, and considering that this is basically an anti-phone-spam service,
I'm willing to wager your complaint rate will be very minimal, especially
if the email arrives quickly after the request for processing.


Andy Dills
Xecunet, Inc.

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