Detroit, like other American cities, saw the rise of the department store in the 1880's. The cheaper factory-produced goods now available to everyone found a natural home in the selling factories that sprang up in the urban centers. Following the example of Victorian England and spurred by rising consumerism, competitive merchants occupied larger and larger spaces filled with more and more mer chandise so that floorspace had to be divided into departments. Merchants who combined the widest variety of merchandise with attractive display, efficient management, and large-scale buying became as wealthy as their industrial counterparts.
In Detroit, J.L. Hudson, a
second-generation haberdasher, vied with Mabley-Goodfellow; Newcomb
Endicott; and Elliot, Taylor, & Woolfenden for retail supremacy. Hudson's
1891 store at the corner of Farmer and Gratiot (note the inverted
Hudson's sign in the left middle ground) in the heart of the retail
district soon occupied the entire block, and by the 1950's J.L. Hudson
Inc. was the third largest retailer in the country.
As the population moved to the suburbs in the 1950's, Hudson's built satellite stores at the new suburban shopping malls like Northland and Eastland, drawing customers away from downtown. The company maintained at the downtown location
until 1983 when the store was closed for lack
of traffic.
Still, Detroiters have a deep emotional
attachment to the building, mainly because of Christmas memories
centered around the store's holiday promotions that included elaborate
disp lays and the annual Thanksgiving Parade. Hudson's merchandise was the
quality benchmark for generations of Detroiter's, and a gift from Hudson's
was a special gift indeed. A trip to the downtown store was a special
excursion, the pinnacle of which was lun ch in the top floor restaurant.
Despite the emotional attachment, Detroiters overwhelmingly preferred the
suburban stores, and the company couldn't make a go of it downtown.
Following a wave of national retail consolidation in the late 1970's, J.L.
Hudson 's merged with Dayton Stores of Minneapolis to form the Dayton Hudson Corporation that operates Hudson's
stores today.
The S.S. Kresge stores, famous for their "five and ten cent"
merchandise, started just a few storefronts north of Siegel's and offered
the budget-minded shopper downtown frills at ordinary prices. The Kresge
chain morphed into Kmart stores in
the 1960's and eventually abandonned storefront retailing.
Despite a number of schemes
for re-opening the building, it remained vacant from 1983 until 1998, a
dark and highly-visible reminder of the decline of downtown. Detroit Mayor
Dennis Archer called it "a millstone hanging around Detroit's neck", and
the Downtown Development Authority (DDA) demolished the building with explosives on
October 24, 1998, thw arting the plans of preservationists who
insisted that the building should be redeveloped.
Smaller retail operations rode the wave
of Hudson's success and decline. Shoppers drawn to the magnet of the
downtown department stores also patronized smaller stores for specialized
merchandise. The B. Siegel Co., which can be seen at the far right in the
panorama photo, was directly across from the Hudson's building. Offering
fine quality men's and women's clothing, the store gave shoppers an
alternat ive to the mass merchandising of the the big stores. Siegel's
also fled to the malls in the post-WW II era.
Jewelry stores flourished in dowtown as
Detroiters' rising incomes allowed them to make purchases beyond the basic
necessities. Seen in this photo are th e counters at Traub Jewelers. The
mustachioed gentleman (left) seems very protective of his wares.
Today, the jewelers, furriers, and other
high-tone stores are gone, replaced by independent merchants who offer a
bizarre mix of wigs, discount jeans, and cheap shoes behind storefronts
masked with steel bars and plywood.
The city tried to revitalize the area in
the late 1970's with a plaza-style shopping area featuring planters,
increased pedestrian space and retr o-look brick paving, but it
did nothing to bring in shoppers who were flocking to
recently-constructed, greenhouse-like suburban malls like Lakeside and
Fairlane. While some criticized the city for not totally renovating the
area as an indoor mall, the downtown Renaissance Center of the same era
showed that even indoor shopping in downtown was unfeasible. Completed in
1977, the riverfront complex featured exclusive stores like FAO Schwartz,
Godiva Chocolates, and Gucci Leather as well as many stores found in the
suburban malls. Within five years however, these outlets moved out, done
in by the reluctance of Metro-Detroiters to consider downtown as a
shopping area.