Announcing Two Seminars for Web Professionals

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Announcing Two Seminars for Web Professionals

November 3, 2009

By Andy Rosenzweig

Merit Network is pleased to present two special seminars featuring information architecture pioneer Louis Rosenfeld, to be held March 30 and 31, 2010. "Enterprise Information Architecture" and "Site Search Analytics for a Better User Experience" will help organizations develop effective web content to better serve their users.

These seminars will be of great interest to web developers, communication managers and information designers. Please distribute this announcement to people within your organization who are responsible for presenting information online.

Enterprise Information Architecture: March 30, 2010

Developing a unified web site or intranet for a large, decentralized organization is the Holy Grail for many of today's Internet professionals. This advanced information architecture seminar is for managers and web professionals who work to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles and conflicting needs.

In this seminar Lou Rosenfeld will combine lecture, demonstration, exercises and discussion to address the difficult task of designing unified information architectures for organizations. The seminar is meant for information architects, content managers, webmasters, managers and others seeking to develop a unified information architecture for a complex organization's web site or intranet.

http://www.merit.edu/learning/eia

Site Search Analytics for a Better User Experience: March 31, 2010

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site--in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design and better user experience.

Lou Rosenfeld--co-author of the forthcoming "Search Analytics for your Site: Conversations With Your Customers"--will combine lecture, discussion and extensive hands-on exercises to cover the essentials of site search analytics. He'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your online strategy.

http://www.merit.edu/learning/sitesearch

About Lou Rosenfeld

Lou Rosenfeld is an independent information architecture consultant and founder and publisher of Rosenfeld Media, a publishing house focused on user experience books. Throughout his career he has been instrumental in helping establish the fields of information architecture and user experience.

He is co-author of "Information Architecture for the World Wide Web," a book that has been acclaimed as a classic and is used as a standard text in many graduate-level classes. Lou holds two degrees from University of Michigan, where he also served as an instructor at the School of Information and developed and co-taught some of the first academic courses that dealt specifically with designing online information.

http://www.louisrosenfeld.com

Details and registration

"Enterprise Information Architecture" (March 30, 2010) and "Site Search Analytics for a Better User Experience" (March 31, 2010) will be held at the Michigan Information Technology Center, 1000 Oakbrook Drive, Ann Arbor, Michigan. Each seminar will begin with breakfast at 8:00 a.m., with presentations from 9:00 a.m. to 5:00 p.m. Each day will conclude with a cocktail hour.

Early registration at a discounted price is available through January 6. Through that date, attendees from Merit Member organizations may register for one seminar for $695 or both for $1045. Non-Members may register for one seminar for $795 or both for $1145.

After January 6, attendees from Merit Member organizations may register for one seminar for $795 or both for $1195. Non-Members may register for one seminar for $895 or both for $1395.

A limited number of student seats are available for $495 per seminar or $695 for both.

Complete information and registration are available now at:

http://www.merit.edu/learning/rosenfeld

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