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[newsletter@news.internetwk.com: InternetWeek Newsletter - March 24, 1999]

  • From: Jay R. Ashworth
  • Date: Wed Mar 24 00:40:27 1999

Oh christ.

It's getting worse.  You thought "get your .net and .org here" was bad?
Read this moron's approach to good network engineering.

-----Forwarded message from Internetwk Newsletter <newsletter@news.internetwk.com>-----

From: Internetwk Newsletter <newsletter@news.internetwk.com>
Subject: InternetWeek Newsletter - March 24, 1999

[ ... ]

Column: Choose Domain Names For Global Business

Domain names, as we all know, are the new real estate of the
information economy. Your company's domain name and trademarks play a
critical role in building brand equity and increasing e-business.

Domain-name registration has grown exponentially: By the end of last
year, Network Solutions Inc. had registered 3.4 million domain names.
On March 9, it passed 4 million with the registration of
riedelglass.com. With more than 80 billion possible permutations, there
are plenty of domain names left for everyone. Nevertheless, thinking
globally in your selection of domain names and trademarks can keep your
business on top.

At a minimum, get the prospective domain name registered in all the
countries in which you wish to do business. Globally, there are 191
countries that accept country-code domain registrations (also called
International Web Addresses) and each has different registration
requirements. In at least 80 country-code registries, there are no
rules about who can register--it's first come, first served.

If you want to protect your brand or company name from infringement or
customer confusion worldwide, Network Solutions has a service called
idNames (www.idnames.com) that can register a domain name associated
with a company's product, brand or name with 80 of these countries at
once. If you have one .com address that handles global traffic, you can
have the country-specific domain names redirected to the
.com site.

If the name is critically important, such as a new firm name 
after a merger, be sure to register as many permutations as 
possible even before you know the final name and definitely 
before the news of the merger reaches the speculators. One 
company registered more than 70 domain names and still had 
some permutations taken by speculators. -- Nick Evans 

Evans is technical director of PricewaterhouseCoopers' 
national Internet practice. He can be reached at 
nick.evans@us.pwcglobal.com.

========================================================


-----End of forwarded message-----

Might I suggest that each and every engineer here jot down your top
three reasons why this will make the Internet useless, look up this
guy's number, and politely tell him about them?

Remember, 2 flames will have more effect than 10 nice letters... but
the wrong way.

Cheers,
-- jra
-- 
Jay R. Ashworth                                                jra@baylink.com
Member of the Technical Staff     Buy copies of The New Hackers Dictionary.
The Suncoast Freenet            Give them to all your friends.
Tampa Bay, Florida     http://www.ccil.org/jargon/             +1 813 790 7592





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