Announcing two seminars for web professionals

[Merit Network Professional Learning]

Merit Network is pleased to present two special seminars featuring
information architecture pioneer Louis Rosenfeld, to be held March 30
and 31, 2010. "Enterprise Information Architecture" and "Site Search
Analytics for a Better User Experience" will help organizations develop
effective web content to better serve their users.

These seminars will be of great interest to web developers,
communication managers and information designers. Please distribute this
announcement to people within your organization who are responsible for
presenting information online.


Enterprise Information Architecture: March 30, 2010
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Developing a unified web site or intranet for a large, decentralized
organization is the Holy Grail for many of today's Internet
professionals. This advanced information architecture seminar is for
managers and web professionals who work to tie together content in a
rational, user-centered way, regardless of content ownership issues,
cultural hurdles, and conflicting needs.

In this seminar Lou Rosenfeld will combine lecture, demonstration,
exercises and discussion to address the difficult task of designing
unified information architectures for organizations. The seminar is
meant for information architects, content managers, webmasters,
managers, and others pulling seeking to develop a unified information
architecture for a complex organization's web site or intranet.

  http://www.merit.edu/learning/eia


Site Search Analytics for a Better User Experience: March 31, 2010
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If your web site has a search engine, you're sitting on an often
under-utilized pot of gold: search query data that describes what your
customers really want from your site--in their own words. Site search
analytics helps you understand and benefit from that data, enabling you
to better diagnose and solve a multitude of user experience problems.
The result: better content, better navigation, better search, better
interface design and better user experience.

Lou Rosenfeld--co-author of the forthcoming "Search Analytics for your
Site: Conversations With Your Customers"--will combine lecture,
discussion, and extensive hands-on exercises to cover the essentials of
site search analytics. He'll show you how spending even an hour a week
analyzing your search queries can help tune and improve your site and
expose new opportunities for improving your online strategy.

  http://www.merit.edu/learning/sitesearch


About Lou Rosenfeld
-------------------
Lou Rosenfeld is an independent information architecture consultant and
founder and publisher of Rosenfeld Media, a publishing house focused on
user experience books. Throughout his career he has been instrumental in
helping establish the fields of information architecture and user
experience.

He is co-author of "Information Architecture for the World Wide Web," a
book that has been acclaimed as a classic and is used as a standard text
in many graduate-level classes. Lou holds two degrees from University of
Michigan, where he also served as an instructor at the School of
Information and developed and co-taught some of the first academic
courses that dealt specifically with designing online information.

  http://www.louisrosenfeld.com


Details and registration
------------------------
"Enterprise Information Architecture" (March 30, 2010) and "Site Search
Analytics for a Better User Experience" (March 31, 2010) will be held at
the Michigan Information Technology Center, 1000 Oakbrook Drive, Ann
Arbor, Michigan. Each seminar will begin with breakfast at 8:00 a.m.,
with presentations from 9:00 a.m. to 5:00 p.m. Each day will conclude
with a cocktail hour.

Early registration at a discounted price is available through January 6.
Through that date, attendees from Merit Member organizations may
register for one seminar for $695 or both for $1045. Non-Members may
register for one seminar for $795 or both for $1145.

After January 6, attendees from Merit Member organizations may register
for one seminar for $795 or both for $1195. Non-Members may register for
one seminar for $895 or both for $1395.

A limited number of student seats are available for $495 per seminar or
$695 for both.

Complete information and registration are available now at:

    http://www.merit.edu/learning/rosenfeld


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