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Price War Erupts for High-Speed Internet Home ServiceThis article in the Wall Street Journal (registration required) by Vishesh Kumar talks about how the phone companies are dropping their prices for home Internet service in response to their loss of market share to the cable companies. The author expects the cable companies to follow suit. He also says that this will hurt these companies because broadband has been more profitable than voice and TV.

What does this mean to us as enterprise consumers? Bandwidth is being viewed, more and more as a commodity. This is not only in the home market, but in the enterprise market too. In commodity markets, prices rule since there is no significant quality difference. As you know and many are discovering, Internet service is not really a commodity in the home or enterprise market. There are differences in support, backbone capacity, redundancy and mesh that do differentiate the service. However, when consumers think of a commodity, they want low price. In the Internet industry, demand has been climbing at a very steep rate. The result is that Internet Service Providers are striving to invest the minimum that they can to stay ahead of demand while keeping their support costs low.

So expectations of performance and support are high (bandwidth is almost a utility isn’t it? always there and always sufficient), demand is increasing ahead of the technology replacement cycle and the funding is not available for over-investment. Did I mention that the complexity of networks and the services that run on them is also growing rapidly? These are hard parameters to balance. Some of these companies will err in their judgment and the result will be outages. Last year we heard about a number of them from providers we didn’t expect that lasted longer than we expected. Of course, we don’t hear about most of the outages.

I think this article means that we will continue to see strain on the Internet infrastructure for the foreseeable future. The evidence will be more slowdowns, service disruptions, and more restrictive policies.

Merit is doing its best choose the right upstream providers by understanding how they balance these choices.


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Comments
  • Re: Price War Erupts for High-Speed Internet Home Service
    Elwood J. Downing   September 05, 2008 12:05 pm
    I am not surprised by this article...and, I think as a Merit Community we need to discuss this further. What is your opinion on whether the bandwidth component should be removed from the pricing structure for your connection to Merit's network?

    Currently, there are two components, the connection, which a large percentage of our Members have a 100M, 250M, or 1G or more connection to the network and then bandwidth is provisioned over the connection. As an R&E network and a non-profit, should we consider looking at a connection structure independent of bandwidth structure as a service option for our Members?

    What are your thoughts?





 
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